How We Grow Businesses
(The Growth Framework)

Okay, let’s preface with this. Growing a business is hard work, but if we (Yes, we. We’re adding ourselves into this mix.) go through these steps, growth gets more predictable and profitable. This is our guide and the rubric in which we build marketing.

Get The Custom Version

This is a general overview and we’d love to customize it for you. If you want to know exactly what we’d build for you, the best way is for us to have a quick 15-minute chat. If you’re open to it, use this link to get started.
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Hitpost, marketing and advertising agency texas

Step 1: Build the Foundation

Identify ICP, Target Audience, and Personas

Ideal Customer Profile (ICP): We start by defining your ICP, which is a detailed description of the perfect customer for your product/service. This includes demographic, geographic, and psychographic characteristics that align with your offerings.Target Audience and Personas: Next, we dive deeper into creating detailed buyer personas. These personas represent different segments of your target audience, detailing their pain points, needs, behaviors, and preferences.
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Product and Market Research

To ensure product-market fit, we conduct thorough market research.

This includes:

  • Competitor Analysis: Understanding what competitors are doing right and where they’re falling short.
  • Customer Feedback: Gathering insights directly from your current and potential customers.
  • Industry Trends: Keeping an eye on the latest trends and shifts in your industry.
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Messaging and Positioning

We craft compelling messaging that resonates with your audience. This involves:

  • Value Proposition: Clearly stating the unique value your product provides.
  • Brand Story: Creating a narrative that connects emotionally with your audience.
  • Positioning Statements: Defining how your product stands out in the market.
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Copy Package: Hook, Story, Offer

We develop a comprehensive copy package that includes:

  • Hook: An attention-grabbing element that piques interest.
  • Story: A narrative that engages and builds a connection with your audience.
  • Offer: A compelling reason for your audience to take action.

Step 2: Build Operations & Systems

Website & Funnel

We optimize your website and funnel to ensure they are user-friendly and conversion-focused.

  • Website Optimization: Ensuring your website communicates your value proposition effectively.
  • Funnel Design: Creating a seamless journey from awareness to conversion.
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Product = Market Messaging

We ensure your website and marketing materials consistently reflect the messaging and positioning we’ve developed.
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Addressing Missing Information

We identify and fill any gaps in information on your website that might hinder conversions, ensuring your audience has all the details they need to make a decision.
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Focus on Conversion Rate Optimization (CRO)

We continuously test and optimize elements of your website and funnel to maximize conversions.
Build Automation and Marketing Operations
We set up robust marketing automation systems to streamline your operations and nurture leads effectively.

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Create a Lead Magnet

We develop a valuable lead magnet, such as an eBook, whitepaper, or webinar, that attracts and engages potential customers before they commit to a demo or trial.
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Lead Nurturing System

We implement a lead nurturing system that works around the clock to move leads through the funnel, increasing the likelihood of conversion.
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Improve Email Deliverability

We ensure your emails reach their intended recipients by optimizing for deliverability, reducing bounce rates, and avoiding spam filters.
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Step 3: Find Where the Target Audience Lives

We research and identify the platforms, groups, and communities where your target audience spends their time. This helps us capture demand effectively.
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Platforms include:

  • Social Media Platforms: Facebook, LinkedIn, Twitter, Instagram, TikTok
  • Online Communities: Reddit, industry-specific forums, Slack groups
  • Content Platforms: Medium, YouTube, Quora
  • Professional Networks: LinkedIn groups, professional associations

Step 4: Launch Demand Playbooks

We execute demand playbooks tailored to where your audience is most active.
These playbooks include:
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SEO and Website Content

We create high-quality, SEO-optimized content that drives organic traffic to your website.
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Organic Social

We build a strong social media presence through engaging content, active participation in relevant groups and communities, and leveraging brand and public figures.
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Paid Social

We run targeted ad campaigns on platforms like Meta, LinkedIn, TikTok, YouTube, and Twitter to reach and engage your audience.
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Paid Search

We optimize and manage paid search campaigns to capture high-intent traffic and drive conversions.
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Growth Outbound (Scaled Email)

We execute outbound email campaigns at scale to generate leads and nurture them through the funnel.
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Customer Marketing

We focus on retention and referrals, ensuring your existing customers remain engaged and become advocates for your brand.
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Everything leads to this 👇
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End Goal: Qualified Opportunities

The ultimate aim of our efforts is to generate qualified opportunities, such as booked demos or trials, leading to increased revenue and business growth.

Get this customized to your business with action steps

Conversations are free and we promise you’ll leave the call with something you can do to impact your business.
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